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Better Bowls and Penn State College of Medicine

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A new packaged functional foods company, Better Bowls, located in Hershey, PA introduced nutritionally enhanced pudding and gelatin dry mixes in the retail market with a goal of helping the 50% of the US population trying to manage, treat or prevent chronic diseases such as heart disease, high blood pressure, obesity. The first launch of the products in 2009 was in portion controlled cups. The clinical nutrition group at Hershey Med, through David Frankenfield, Chief Dietician, conducted focus groups from among its classes for specific groups such as weight management and diabetics. The groups provided important feedback to the company on packaging size, type and look.

Since the completion of this project, Better Bowls was able to optimize its packaging to emphasize the health benefits and create a more economic package that will benefit the consumer. Better Bowls has been commercialized across 10 states in the North East in major grocery chains including: Giant Carlisle, Weis, Stop & Shop and Giant Landover. It has products placed in selected Walmart stores and is working on plans for distribution into other grocery chains.