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LVC Students Provide Innerlink with Digital Branding

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Students from LVC's Digital Communications Capstone class worked on three separate projects with Innerlink, LLC and their executives. The teams worked with Dr. Rob Gillio, Dr. Mike Curley, and Bob Binford of LVC. The first project developed brand identity support for healthy heart initiatives creating the MyClimb.org website and various support materials. The second team worked with usability testing and design on Innerlink's Healthy-e-Tools for Schools--building a best practices blog, a social media page, and making recommendations to increase functionality. The final team developed a career portal including website design and refined content sources, created a website from conception through coding and performed usability testing to refine design and functionality.

Dr. Joel Kline, professor of Digital Communications, noted the success of the collaboration between students and Innerlink. "Our students had the opportunity to work with three very experienced executives in a small group setting. Students had the opportunity to develop their knowledge, skills, and abilities in project management, interpersonal communication, and collaboration. Since the projects were real, students experienced the pressure of producing genuine deliverables as well as the satisfaction of meeting their client's expectations. The climate created by using Innerlink and real projects was exactly what the Capstone class was designed to accomplish."