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Manufacturer Taps Faculty for Trends in Health Care

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Like many companies, Die-Tech was on the look-out to expand their competitive edge and expand into new markets. As part of that process, Die-Tech asked ITN to coordinate a brainstorming lunch with faculty experienced in the health care sector. Over lunch, an in-depth discussion around industry trends and innovation was the featured dish.

ITN tapped Penn State College of Medicine and Lancaster General College of Nursing & Health Sciences to find the right experts. Faculty at both academic institutions understand the need to be connected with industry and the importance of engaging directly with a company CEO. Faculty heard first-hand the practical challenges a management team faces from customers and competitors. In turn, the executives heard how new technology is being tried and tested by university experts, and the impact the new health care regulations are having at premier health care campuses.

The result of this industry insight being integrated in Die-Tech's market approach was an increase of $500,000 in new business added to the bottom line and more than a million dollars added to the sales pipeline.